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2015考研英语阅读英文原刊《经济学人》:苹果的未来

来源:英语学习网站 | 作者:英语网 | 本文已影响

  2015考研英语复习正是强化复习阶段,考研英语阅读在考研英语中占了40分,所以考研英语阅读是英语科目中重要的一项。英语网名师范猛老师曾建议过考研生需要坚持每天泛读10-15分钟的英文原刊。强烈推荐了杂志《经济学人》杂志中的文章也是考研英语的主要材料来源.希望考研考生认真阅读,快速提高考研英语阅读水平。

  Apple's future

  苹果未来

  Reluctant reformation

  不得不进行的改革

  Apple is becoming a very different company, and notjust because of its newly unveiled products

  苹果公司正在进行转型,不仅是因为它刚刚发布的神秘新产品

  APPLE prides itself on constantly re-imagining thefuture, but even the world's leading gadget-maker likes to dwell on the past too. Thirty yearsago Steve Jobs commanded the stage at the Flint Centre for the Performing Arts near Apple'sheadquarters in Cupertino to show off the new Macintosh computer. On September 9th MrJobs's successor, Tim Cook, held a similar performance in the same location to thunderousapplause. Those invited were given a chance to play with the gadgets presented on stage: twonew iPhones and a wearable device, called the Apple Watch. “This is the next chapter in Apple'sstory,” he said, sounding much like the young Mr Jobs in 1984.

  苹果公司?#38405;?#22815;不断勾画未来蓝图而自豪,但?#35789;?#20316;为世界上最顶尖的小型设备制造商,苹果也难免沉溺于过去。三十年前,史蒂芬·乔布斯在弗林特演艺中心(位于库比蒂诺的苹果公司总部附近)展示Macintosh电脑;今年9月,乔布斯的继任者,蒂姆·库克,在同一个舞台面对千万热情观众举行了一个类似的产品展示活动。被邀请到的人有机会试用展台上的设?#31119;?#20004;台新款iPhone和一款叫做Apple Watch可佩戴手表。像当年的乔布斯一样,库克说:“这是苹果的下一篇章!”

  It may well be true—but not for the reasons most people might think. Consumers, analysts andinvestors have been howling for proof that Apple can still do the magic tricks of the Jobs era;iPad sales have weakened in recent quarters and the iPhone, launched a tech aeon ago in 2007,still generates more than half of the firm's revenues. Yet lost in the maelstrom of snazzy newgadgets, applause and photos was an important shift: this week's announcements showedthat Apple's future will be less about hardware and more about its “ecosystem”—acombination of software, services, data and a plethora of partners.

  这可能是真的——但原因并非大多数人想的那样。消费者、市场分析员、投?#25910;?#19968;直都在极力试图证明苹果可以再创乔布斯时代的传奇;然而,iPad近几季的销量已有所下降,于2007年发布的iPhone掀起了一段科技狂潮,它至今仍然占据苹果公司收入的半壁江山。然而,在充斥着时髦的新产品、掌声、美图的狂潮中,被人忽略的是苹果的重大转型:本周发布会表示苹果未来的重心将从?#24067;?#36716;移到“生态系?#22330;薄?#19968;个集软件、服务、数据、众多合作伙伴于一体的有机系?#22330;?/p>


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